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Employers are often struck with the question of how to best recruit and retain the best employees. While salary is often the biggest draw for potential workers, many people want to know the details about what sorts of benefits employers offer. A robust vision care plan can be an attractive feature that sets employers apart, and you, as their broker, can help your clients in their goals of attracting and retaining employees.
Let’s explore how vision care coverage can benefit both the employer and the employee, and as a consequence, you as the broker.
The benefits of vision care
Regular vision care has many benefits. There are obvious benefits to those who are experiencing problems with their vision, such as near- and far-sightedness. In fact, the National Institutes of Health has found that nearsightedness (myopia) is becoming an increasing problem and that high myopia can even lead to more significant eye issues, such as retinal detachment and glaucoma.
However, even without symptoms, eye exams can also help to detect other systemic health issues, such as diabetes, high blood pressure, and various forms of cancer. Vision care, when viewed from this perspective, is an important component of preventive care.
An ounce of prevention is a pound of cure
Getting regular vision care can save employers significant money by decreasing healthcare costs and hospital stays. Other research has found that employers can save up to seven dollars for every dollar they spend on vision care, partially due to increased employee productivity. After all, employees who feel valued at their company will be happier and more productive.
Since many employers likely will not consider the impact of good vision care on their bottom line, brokers should seriously consider their role in informing their clients of the benefits of adding vision care coverage for their existing employees. But what about attracting new employees?
A robust benefits package is an attractive feature
Studies have found that the benefits package offered by employers is the second most important factor potential employees consider when deciding between jobs. While most employers offer some sort of health insurance, having additional benefits, such as retirement plans and vision care, can set one employer apart and ahead of others. This is also the case for current employees; having great benefits can help employers keep their employees on board.
The broker’s role
You, as a broker, should encourage clients to consider the vision care packages offered by Vision Care Direct of Oklahoma as part of their comprehensive benefits package. Vision Care Direct is different in that it is not an insurer. We are instead a pre-paid plan that offers the features that most people want in a vision plan, such as regular, comprehensive eye exams.
We also offer great savings on eyewear, including unique offers on the optional features that most people want with their glasses, such as anti-reflective coatings and no-line progressive lenses. Because we are owned by doctors and don’t own labs that make the glasses, the customers have the freedom to choose where to buy their glasses.
Vision care coverage can impact your clients’ bottom lines from a financial and employee recruitment and retention standpoint. Vision Care Direct is an attractive option that benefits the employer and the potential and current employee.
To learn more about why vision care coverage is an important part of establishing a successful workforce, download our white paper.
