Table of Contents
The pandemic has sped up the digital transformation. Many professionals are embracing the virtual world because they realize connections matter.
We’ve been sharing tips about how to rethink the way you offer value as a broker who offers plans accepted by an optometrist in OKC or in other states. In Part 3 of our series, we’ll look at digital methods. Focus on your cyber presence to offer value in the form of strong connections and convenient experiences.
Make a difference as a broker in OKC or nationwide
Focusing on your digital presence could help you set yourself apart and offer a more convenient experience. You can make a difference by taking these steps.
Create quality online content
Your digital presence can support employers’ research before they invest in a benefits package.
Quality digital content can empower clients to make the best choice for them. You can, for instance, partner with an optometrist in OKC and eye care providers in other areas to create authoritative content about eye health.
Adopt an omnichannel approach
Before employees receive benefits that ease access to eye care services, employers research plans and compare options. The basic steps of this process are the same for every employer. But decision-makers don’t all handle the task the same way.
You can stand out by meeting decision-makers where they are. For example, you can try blog posts, videos, phone calls or online chat. This omnichannel approach will help you give your audience what they expect. But you also need to offer a standard experience across these channels.
Explore new channels and formats
The benefits market can be tough for brokers. A strong online presence helps you stand out, especially if you explore new channels and content formats.
Videos and podcasts can draw people in. Plus, these formats make insights easy to digest. If you’re not on social media, joining LinkedIn can be a good way to connect with business leaders.
Zoom can be another powerful tool. Many decision-makers learned how to make video calls during the pandemic; there were as many as 300 million daily users in April 2020. This type of call can replace the typical in-person meeting without feeling impersonal.
Keeping the same tone and voice and staying active are key to your online presence:
- Make sure your tone is the same across all the channels you use. Your content has to feel real and specific to you.
- Too much data can be a challenge for decision-makers. Stand out by sharing a clear and concise message.
- Be consistent with how often you talk and share content. Using an omnichannel approach means being active on all the channels you decide to use.
Stand out with a hybrid strategy
Adopting a hybrid model can result in a better experience for clients. A digital presence has several plusses, from helping you try new ideas to making your sales process more scalable. But you also need in-person contact to build trust. This is even more true if your goal is to become a long-term partner for success.
Try a flexible approach that mixes digital and in-person formats. It will give clients the ease of online content and the true connection of in-person meetings.
Offer more value with VCD
VCD has shown itself as a people-oriented vision plan provider. We work closely with brokers who offer plans accepted by an optometrist in OKC and other areas.
This post ends our series on how to rethink the way you offer value as a broker. We’ve discussed setting yourself up as a partner for success, extending your services to include risk management, and building your cyber presence.