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Keeping up with the latest vision coverage trends will help brokers adapt to the changing needs of their target audience. Let’s take a closer look at what consumers expect from vision insurance plans in Oklahoma and how plan providers are expanding their offerings.
Oklahoma Vision Insurance Plans
Increased rates of device usage combined with an aging population are driving the need for vision care in the U.S. For many patients, cost is a concern. Industry professionals report higher material prices that have remained a reality since the pandemic. With 60% of Americans not carrying vision insurance, these higher costs affect most patients.
Brokers can create value by building a diverse portfolio of products, educating patients, and presenting alternatives like pre-paid plans with negotiated savings.
Modern Eye Care Needs and Insurance Adaptations in Oklahoma
Vision care needs are changing, and plan providers are adapting by offering more comprehensive Oklahoma vision insurance plans.
The 2020 Census revealed that 1 in 6 Americans is 65 or older. The senior population is currently growing at its fastest rate in over a century, which means more people have an increased risk of developing glaucoma, cataracts, or age-related macular degeneration.
These conditions are manageable and sometimes even treatable with early detection, making coverage for preventive care more important than ever.
Technology use is another factor shaping vision insurance plans for Oklahoma. The average American spends seven hours a day in front of screens, a lifestyle that increases the risk of developing Dry Eye syndrome. Researchers also believe that exposure to blue light from screens can damage retinal cells.
Plan providers are adapting by covering new products like blue-light glasses. Pediatric and family plans are also in demand since device usage often begins at a young age.
Emerging Trends in Oklahoma Vision Insurance
As a broker, you should update your portfolio and look into adding products that align with the latest vision coverage trends.
Here are a few perks to look for:
Routine and preventive care are crucial. Patients want access to affordable annual vision exams to catch issues early.
Plans need to cover comprehensive exams. Vision screenings aren’t sufficient, especially for older patients with an increased risk of developing different eye health conditions.
Coverage for contacts can add value. Few products cover the initial evaluation and fitting process. Offering these products can help you stand out.
Covering innovative treatments like Genetic Ophtalmology can be another differentiator.
Blue-light glasses are in high demand. It’s a valuable perk for office workers and parents of children, teens, and college students.
Prescription sunglasses are another interesting perk. More patients are becoming aware of the dangers of UV exposure.
Cost remains a major consideration. Bundled savings for families or negotiated savings with local optometrists are valuable options for budget-conscious customers.
Recent trends reveal a preference for personalized plans. Customers can get more value by paying for what they need. Preventative benefits are another major trend as more patients become aware of the importance of detecting issues early.
Brokers can create unique value by helping patients navigate innovative benefits and build customized packages.
Offering Affordable and Innovative Vision Care Products
Vision care is changing. Access to preventative care is more important than ever, and more patients want comprehensive plans. There is also a growing demand for benefits like blue-light glasses due to high rates of device usage.
Plan providers are adapting by focusing on personalized options and broadening the scope of the benefits they offer. As a broker, you can make a difference by reviewing these new options, building an innovative portfolio, and helping your audience navigate this increasingly complex market.
As a provider of pre-paid plans with negotiated savings, Vision Care Direct of Oklahoma can help you refresh your portfolio with local plans that create unparalleled value for your audience.