Because of this, early disease detection is crucial for managing symptoms effectively and improving patient health outcomes.
Is vision insurance worth it? In this blog post, we look at how insurance brokers can help business customers save on health costs while maximizing the ROI of their brokerage services by offering vision care plans that support early disease detection.
Boost Business Customer Satisfaction and Savings With Vision Plans
Employer vision insurance is a product that can position your brokerage firm as a partner who helps businesses save in different areas:
- A good benefits package should support hiring, retention, and employee satisfaction. Since low productivity and disengagement cost $1.9 trillion a year, many employers are rethinking their benefits and looking to invest in vision insurance.
- Vision plans give employees access to affordable eye exams. These exams can help detect 16 diseases, including eye health conditions, diabetes, and some cancers. Early detection leads to lower treatment costs and consequently helps employers save.
- With vision health plans, employees can be more active in preventing and managing diseases. As a result, complications are less likely to appear and affect their ability to work.
Is Vision Insurance Worth It? An ROI Analysis for Brokers
How much does an insurance broker make? The answer varies based on the products offered, the compensation structure, and the customer mix.
Here’s why vision care plans are an effective product for improving your ROI as a broker.
Repeat Commissions
How does an insurance broker get paid? In most cases, brokers earn a percentage of the premiums paid by the customers they referred to the insurance company.
Because vision care plans are a benefit employees will continue to use over the years, you can expect long-term revenues as employers renew or upgrade their benefits package.
Company Culture and ROI
Vision insurance for employees supports employee health and access to preventive care.
Employers who value these products have a company culture with a holistic approach to employee well-being or are actively working on developing this type of culture.
As a result, these customers are likely to use your brokerage services in the future and consider additional insurance products to keep improving their benefits packages.
Satisfaction and Long-Term Relationships
Vision insurance contributes to better overall employee health and improved productivity.
Because vision care plans have many measurable benefits, they typically lead to high satisfaction levels among the employees who use them and the employers who offer them, resulting in long-term relationships for your brokerage firm.
Long-term customers are likely to make repeat purchases, be receptive to cross-selling or upselling efforts, or even refer your brokerage services to other potential customers.
A Growing Market
Did you know that vision benefits are important to at least 75% of employees? The demand for vision care plans is growing, and this trend will continue due to an aging population and younger generations’ higher rates of refractive errors. Digital eye strain is also on the rise among all age groups.
This market makes the benefits of vision insurance easy to demonstrate, leading to a more straightforward decision-making process for your customers.
Cover All the Basics With Prepaid Vision Plans
Is vision insurance worth it? is probably a common question you hear from employers.
It’s important to help employers understand why the answer is yes! You can position yourself as a partner who can enhance employee satisfaction, improve health outcomes, and lower health costs by offering vision care plans.
These benefits will maximize savings for your business customers while boosting the ROI of your brokerage services.
You can get started by adding Vision Care Direct of Oklahoma’s prepaid plans to your portfolio of products. We have some of the best plans to help pay for all the basics, including eye exams that support early disease detection.
Find out more about joining the VCD family: https://visioncaredirect.com/brokers
Summary
Vision care plans can help business customers save while enhancing brokers’ ROI. Our latest blog explores the pros of offering vision benefits and focuses on analyzing ROI for these products.
