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Rethinking the way you deliver value as a broker will help you build stronger relationships with your audience and unlock growth. In Part 1 of this series, we discussed how you can go from selling products to becoming a long-term partner with employers who offer benefits for eye care in OKC or elsewhere in the U.S. Once you have a long-term partnership, you can go further by helping them assess risks linked to the benefits they offer.
How you can stand out as a broker offering plans for eye care in OKC and nationwide.
Resilience has become a focal point for many organizations in a post-pandemic world. See how you can set yourself apart as a broker by helping plan providers assess risks linked to their benefits.
Making businesses stronger with routine reviews
The pandemic has revealed that many businesses didn’t have a strong plan in place to keep working through hard times. They are now updating their goals to be more resilient, recover faster and manage risk.
You can stand out as a broker offering plans for eye care in OKC or as a professional in a different geographic market. The first step is to offer an annual review of the plans and packages an employer provides to assess risk regularly.
Keeping up with new risks
Educational content is a vital tool during the initial sales process. However, you can continue giving employers this type of content to help them keep up with new or changing risks.
For instance, remote work causes employees to spend more time in front of screens. This increases their risk of eye health problems. Content that teaches about this risk while sharing concrete solutions can play a part in reducing risks.
Spotting unique risks
Talking with employers will help you conduct a custom risk assessment.
Some risks exist for a market or industry as a whole. For instance, 13% of businesses report a shortage of skilled workforce as a key risk. However, every business also has unique risks.
Examples include the chance of a group insurance rate hike and the chance of seeing out-of-pocket costs increase for plan recipients. Employee morale can decrease due to a plan that doesn’t include enough benefits. As a broker or salesperson who focuses on another market, you understand plans better than anyone. You can uncover risks the employer might not have noticed.
Predicting future risks
The first post in our series focused on becoming a long-term partner for success. Building this relationship means staying in touch with clients and discussing their goals so you can predict their needs.
You should also assess how risks will change and suggest smart solutions. Note that 75% of business leaders see hiring and keeping talent as very important for reducing risks. So, focusing on reducing future turnover with a strong benefits package can help employers be more proactive.
Offering concrete risk control methods
You can offer value to employers by sharing concrete solutions to lower the risks you find. It’s best to take a total approach that includes:
- Steps to reduce the need for eye care, such as an improved work environment.
- Recruiting methods that can lower risks, such as hiring a diverse workforce.
- Investing in a new plan or package to offer greater benefits and access to health and vision care so employees can address issues early.
- Transferring risk from the employer to another entity. This option, for instance, can help employers who have chosen self-funded plans in the form of a stop-loss policy.
Make a difference with VCD
Our goal at VCD is to support brokers who offer plans for eye care in OKC and other areas. We offer quality pre-paid plans for greater access to vision care. Further, we believe in providing support, learning resources and more to help brokers succeed.
Don’t miss the third part of this series. We’ll discuss how to offer value through solid digital connections with your audience.