Rethinking How You Offer Value Part 2 – Help With Risk Management

broker offers eye care plans in OKC
July 12, 2022
James Ashford

Rethinking the way you deliver value as a broker will help you build stronger relationships with your audience and unlock growth. In Part 1 of this series, we discussed how you can go from selling products to becoming a long-term partner with employers who offer benefits for eye care in OKC or elsewhere in the U.S. Once you have a long-term partnership, you can go further by helping them assess risks linked to the benefits they offer.

How you can stand out as a broker offering plans for eye care in OKC and nationwide.

Resilience has become a focal point for many organizations in a post-pandemic world. See how you can set yourself apart as a broker by helping plan providers assess risks linked to their benefits.

Making businesses stronger with routine reviews

The pandemic has revealed that many businesses didn’t have a strong plan in place to keep working through hard times. They are now updating their goals to be more resilient, recover faster and manage risk.

You can stand out as a broker offering plans for eye care in OKC or as a professional in a different geographic market. The first step is to offer an annual review of the plans and packages an employer provides to assess risk regularly.

Keeping up with new risks

Educational content is a vital tool during the initial sales process. However, you can continue giving employers this type of content to help them keep up with new or changing risks.

For instance, remote work causes employees to spend more time in front of screens. This increases their risk of eye health problems. Content that teaches about this risk while sharing concrete solutions can play a part in reducing risks.

Spotting unique risks

Talking with employers will help you conduct a custom risk assessment.

Some risks exist for a market or industry as a whole. For instance, 13% of businesses report a shortage of skilled workforce as a key risk. However, every business also has unique risks.

Examples include the chance of a group insurance rate hike and the chance of seeing out-of-pocket costs increase for plan recipients. Employee morale can decrease due to a plan that doesn’t include enough benefits. As a broker or salesperson who focuses on another market, you understand plans better than anyone. You can uncover risks the employer might not have noticed.

Predicting future risks

The first post in our series focused on becoming a long-term partner for success. Building this relationship means staying in touch with clients and discussing their goals so you can predict their needs.

You should also assess how risks will change and suggest smart solutions. Note that 75% of business leaders see hiring and keeping talent as very important for reducing risks. So, focusing on reducing future turnover with a strong benefits package can help employers be more proactive.

Offering concrete risk control methods

You can offer value to employers by sharing concrete solutions to lower the risks you find. It’s best to take a total approach that includes:

  • Steps to reduce the need for eye care, such as an improved work environment.
  • Recruiting methods that can lower risks, such as hiring a diverse workforce.
  • Investing in a new plan or package to offer greater benefits and access to health and vision care so employees can address issues early.
  • Transferring risk from the employer to another entity. This option, for instance, can help employers who have chosen self-funded plans in the form of a stop-loss policy.

Make a difference with VCD

Our goal at VCD is to support brokers who offer plans for eye care in OKC and other areas. We offer quality pre-paid plans for greater access to vision care. Further, we believe in providing support, learning resources and more to help brokers succeed.

Don’t miss the third part of this series. We’ll discuss how to offer value through solid digital connections with your audience.

Not sure where to get started with recommending self-funded plans? Vision Care Direct of Oklahoma is pre-paid plan provider with and extensive of specialists who deliver eye care in Tulsa and nationwide with excellent value for employers and plan recipients.

Find out more about our self-funded plans and other flexible options.

GET AN INSTANT PROPOSAL

Have a group in mind that you’d like us to quote? It’s simple! Fill out the online questionnaire and we’ll prepare a personalized quote.

Let's Talk About You

Let us know if you have any questions or if you’d like to chat.

Popular blog posts

Understanding the Ins and Outs of the Vision Plans You Accept

Understanding the Ins and Outs of the Vision Plans You Accept

For eye doctors in Tulsa OK, as well as other states, a regular review of the plans you’re currently accepting, and their ins and outs, is something you should be doing. By understanding the vision plans you accept, you can better identify how you are paid and the...

Top Strategies for Helping Plan Providers Meet Their Goals

Top Strategies for Helping Plan Providers Meet Their Goals

When trying to reduce healthcare spending, employers who offer employee benefits in the state of Oklahoma, as well as anywhere else, should be aware of one fact: there are options available that don’t increase the costs to employees via high deductibles. As a broker,...

Rethinking How You Offer Value Part 3: Build Digital Connections

Rethinking How You Offer Value Part 3: Build Digital Connections

The pandemic has sped up the digital transformation. Many professionals are embracing the virtual world because they realize connections matter. We've been sharing tips about how to rethink the way you offer value as a broker who offers plans accepted by an...

eGuide: Top 10 Ways Vision Care Direct Makes a Broker’s Job Easier

eGuide: Top 10 Ways Vision Care Direct Makes a Broker’s Job Easier

Top 10 Ways eGuide - Vision Care Direct Makes a Broker’s Job EasierOur eGuide is chocked full of ways Vision Care Direct can simplify working with a vision plan.  When you quote a vision plan certainly you are looking at the price and size of the network, and so is...

Technology Tools to Assist with Personalized Benefit Packages

Technology Tools to Assist with Personalized Benefit Packages

Offering competitive benefits is the perfect way to stand out as an employer, however to have a true edge in the current digital age it’s important to ensure your benefits are easily accessible. The easier your benefits are to access, the more satisfied your employees...

September 2022: Hispanic Heritage Month

September 2022: Hispanic Heritage Month

September is Hispanic Heritage Month. It’s an opportunity to share the stories of exceptional Hispanic Americans to educate and inspire, including individuals who have contributed to the field of optometry. It’s also an occasion to draw attention to the higher risks...

Search blog posts