Patient-centric care is changing professional vision care, with people looking for personalized and flexible experiences. Here’s how you can adapt as a broker.
Summer Vision Trends: What Brokers Should Know About Patient-Centered Care
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Educating Employers About Vision Benefits
Key takeaways: Vision benefits make employees healthier and more productive. However, many employers don’t understand why they should offer a vision...
7 Proven Marketing Channels for Brokers
Discover 7 powerful broker marketing channels you should be using in 2024—from websites and blogs to cold email, social media, and LinkedIn strategies
Beyond Premiums: Helping Clients See the Real Value in Pre-Paid Vision Plans
Help your clients see the full value of pre-paid vision care plans — transparent pricing, better benefits, and smarter savings for teams and individuals.
How to Handle Common Objections to Vision Plans
Struggling with selling vision plans? Learn how to address client objections with empathy and clarity. Help your clients see the long-term value of preventative eye care.
6 Smart Ways Vision Brokers Can Stay Ahead During the Off-Season
Discover 6 smart off-season tips for brokers to grow during the off-season—boost retention, build referrals, and refine your pitch with Vision Care Direct.
Smart Ways to Save on Eye Care Without Cutting Corners
Save on eye care: Use your benefits wisely, shop smart, and keep your vision sharp—without blowing your budget.
How to Integrate Eye Health into Your Curriculum
Learn these creative ways to start teaching about eye health across your curriculum. Help students build healthy habits with fun, hands-on learning and easy family resources.
Why Pre-Paid Vision Plans Benefit Small Business Clients
Help your clients unlock affordable, flexible vision benefits for small businesses with pre-paid plans that fit their teams and boost wellness packages.
Optometry News: New FDA-Approved Eye Health Treatments
The FDA is approving new eye treatments. Learn more about how researchers are finding new ways to treat eye diseases and explore vision care research trends.
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Maximizing Networking Opportunities at the Hawaiian Eye Conference 2024 for Vision Care Brokers
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Teacher Resource Guide to Vision Health for Students
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Effective Eye Care for Older Adults Includes These Five Things
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Stay Ahead of the Competition with These Five Eye Care Industry Trends 2023
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What Is Genetic Ophthalmology and What Does It Mean for Eye Health?
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Could your Optometrist Practice benefit from a medical scribe? We look at the Pros and Cons
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How to Get Discounts on Frames and Discontinued Lines
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Designing a Modern Optometry Practice
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November 2022: Native American Heritage Month
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October 2022: Breast Cancer Awareness Month
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Understanding the Ins and Outs of the Vision Plans You Accept
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Rethinking How You Offer Value Part 3: Build Digital Connections
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eGuide: Top 10 Ways Vision Care Direct Makes a Broker’s Job Easier
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Benefits trends for 2026: How Employers Are Rethinking Their Strategy for Cost, Value, and Flexibility
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