Why So Many Oklahomans Are Ditching Insurance-Based Vision Plans This Year

A smiling man tries on new glasses with help from an optometrist, illustrating the benefits of a prepaid vision plan in Oklahoma.
August 28, 2025
James Ashford

Key Takeaways:

  • Traditional vision insurance plans come with hidden costs, and many Oklahomans end up paying hundreds at the optometrist, even though they have coverage.
  • Many are switching to prepaid vision plans to get better value through transparent savings at local optometrists.
  • Prepaid vision plans like those VCD offers can help you save hundreds on a simple eye health visit.

Many Oklahomans are discovering the hard way that vision insurance isn’t really saving them money.

It sounds simple when you sign up. You’re paying a low monthly premium and get reimbursed when you need an eye exam or another eye health service. However, a basic visit to the optometrist can leave you paying hundreds out of pocket.

Low-cost insurance can seem appealing, but it fails to deliver any real value. Here’s why many are switching to a prepaid vision plan in Oklahoma instead.

The Hidden Costs of Insurance-Based Vision Plans

Why does traditional vision insurance cover so little? It comes down to the way these companies structure their plans.

The goal is to sell you a product, and these insurance companies usually do so by offering low upfront prices in the form of low-cost premiums. On the other hand, the cost of healthcare is up, and reimbursement rates are down.

This creates a situation where:

  • You pay little for vision insurance and don’t get much coverage.
  • Optometrists aren’t reimbursed for their full cost and have to increase their out-of-pocket costs.

Getting limited coverage is a major issue. Because you’re not spending much on premiums, your insurer has to cut its own costs, and it usually does so with limitations that get in the way of you getting access to affordable vision care:

  • When you purchase vision insurance, it might sound like you’re covered for eye exams. The reality is that you can only get one exam a year, and a co-pay will come out of your pocket.
  • Your plan covers new eyeglasses, but the fine print says you’re reimbursed for up to $60 on frames and not covered for UV or anti-scratch coatings. These limitations can easily add $200 to $300 to your new glasses.
  • Lab restrictions are also common. Insurers often hide these in the fine print, limiting which labs you can use for eyewear and contacts. These pre-approved labs might have high out-of-pocket costs and a limited selection.

Traditional vision insurance can feel like a good value until you’re actually using your plan. Many limitations and out-of-pocket costs are hidden in the fine print to make these products seem more appealing. This results in surprise bills since it’s hard to understand how much your plan will cover.

What Makes Prepaid Vision Plans Different?

Prepaid vision plans aren’t an insurance product. They don’t use a structure based on reimbursements, instead giving you access to vision plan savings.

For instance, a prepaid vision plan could give you a $100 savings on a new frame, $40 off the anti-reflection coating, and $80 in savings on progressive lenses. The plan negotiates these savings with your optometrist instead of imposing a reimbursement rate, which means optometrists get compensated fairly and don’t have to increase out-of-pocket costs.

The structure is completely transparent. You can check your savings before visiting the optometrist, ask about their prices, and know exactly how much your bill will be before you even receive the eye health services.

Here’s how prepaid plans create more value for you and your family:

  • There are no confusing marketing claims; you know exactly what you’re paying for and how much you’re saving.
  • You won’t have to worry about limitations hidden in the fine print or lab restrictions.
  • Some vision insurance plans claim they will reimburse you for things your health insurance already covers, which leads to complex coordination of benefits and results in you paying twice for something your health plan will cover anyway. Prepaid plans don’t engage in this questionable practice.

Prepaid vision plans are also flexible, with different tiers available. If you’re on a budget, a basic plan tier can help you save on eye exams, and you can decide to upgrade later to a plan with additional savings on pediatric eye exams for your family or advanced services to help you manage a developing eye health condition.

Vision Insurance vs. Prepaid Plans: What’s the Best Value?

A traditional vision insurance plan has a slightly lower monthly premium than a prepaid product, but a single visit to the optometrist fully justifies spending a little more for a prepaid plan.

An eye exam can cost as little as $50 at a retail optometrist, and up to $150 at a private practice, with the price difference accounting for better service and more comprehensive testing. If you need new eyeglasses, you’re looking to spend $350 to $400, between frames and lenses.

With a prepaid plan, you can get a savings bundle that removes $200 to $300 from your bill, with savings on the exam, frames, lenses, and special coatings you need. Plus, you’ll have a great selection of frames and complete transparency.

A traditional insurance plan will leave you with a much higher bill for the same thing. Let’s say you have a $100 allowance for frames and lenses, but the coatings aren’t covered. You could end up paying a co-pay on the exam and several hundred dollars on your new glasses, on top of having to stick with your insurer’s preferred lab.

Find an Affordable Prepaid Vision Plan in Oklahoma

Paying low premiums for a traditional vision insurance product can be appealing, but the value is rarely there. Don’t wait until you get a surprise bill at the optometrist—switch to a prepaid plan now.

At Vision Care Direct of Oklahoma, we offer doctor-owned plans with great savings, transparent vision pricing, and a pricing structure that is fair for your local optometrist. There are several flexible plans to choose from, and you can save at one of the largest networks of optometrists in Oklahoma.

Explore our prepaid vision plans today to learn more.

FAQ

Vision insurance vs. prepaid plans: What’s the best value?

You can usually get lower premiums with traditional insurance, but prepaid plans give you access to better savings. Due to coverage limitations and hidden costs, traditional insurance often ends up costing more.

What are the common limitations of vision insurance plans?

Most vision insurance plans fail to cover advanced diagnostics and specialty coatings. You might also have to pick between coverage for eyeglasses and contacts, and only get coverage for one exam a year.

Which hidden costs should I watch out for with traditional vision insurance?

Watch out for co-pays and coverage exclusions. Limitations on the labs you can use, specialty coatings, and the number of pairs of eyeglasses or boxes of contacts you can get are also common.

What makes prepaid vision plans better than traditional insurance?

Prepaid vision plans use transparent pricing structures and clear savings on the eye health services and products you need. There are no hidden fees, and you know exactly how much you’ll save instead of navigating a complex coverage policy.

Not sure where to get started with recommending self-funded plans? Vision Care Direct of Oklahoma is pre-paid plan provider with and extensive of specialists who deliver eye care in Tulsa and nationwide with excellent value for employers and plan recipients.

Find out more about our self-funded plans and other flexible options.

GET LASIK DISCOUNT

Learn about benefits of LASIK for Vision Care Direct of Oklahoma members.

Let's Talk About You

Let us know if you have any questions or if you’d like to chat.

Popular blog posts

Contact Lenses to Diagnose Glaucoma in the Works

Contact Lenses to Diagnose Glaucoma in the Works

Early detection and diagnosis of glaucoma protects your patients against serious vision loss. As you know, many people with early-stage glaucoma have no symptoms. By the time they’re diagnosed, they have already experienced changes in their vision. However,...

Remote Worker Eye Strain on the Rise

Remote Worker Eye Strain on the Rise

While the pandemic is over, working from home remains the new norm for many of us. Whether full-time or part-time, working from home has many advantages, but it also presents some challenges, including potential effects on our vision. The frequent use of phones and...

What Are Green Tinted Sunglasses Best For?

What Are Green Tinted Sunglasses Best For?

There are more options than ever when it comes to sunglasses, with tinted lenses emerging as a popular choice for fashion and comfort. These glasses use dyed lenses to dim some portions of the light spectrum and enhance others, with benefits including better contrast...

Contacts for Kids and Classroom Accommodations

Contacts for Kids and Classroom Accommodations

Children and teens can benefit from wearing contact lenses, especially if they practice sports or feel self-conscious about their appearance. However, contacts for kids can lead to hygiene-related challenges in the classroom. As a teacher, you can educate your...

Top Trends Shaping the U.S. Optometry Industry

Top Trends Shaping the U.S. Optometry Industry

Technology is transforming the U.S. optometry industry at a dizzying pace. For optometrists, staying abreast of the latest trends is more important than ever for offering quality care, optimizing revenues, and improving patient satisfaction. This blog post will review...

How Technology Can Help Students With Vision Impairments

How Technology Can Help Students With Vision Impairments

Students with blindness or vision impairments can encounter a number of challenges in a traditional classroom environment. Not being able to access printed material, videos, images, and other visual content is a common barrier to their learning experience. Technology...

Digital Marketing Strategies Tailored for Vision Care Plan Brokers

Digital Marketing Strategies Tailored for Vision Care Plan Brokers

Vision care brokers need to be creative to reach their target audience in today's crowded market. Finding the right prospects and getting their attention in a way that resonates with their needs is an ever-present quest. This requires balancing the usual methods of...

Blue Light Glasses for Digital Eye Strain: Tips for Office Workers

Blue Light Glasses for Digital Eye Strain: Tips for Office Workers

As an employer, it’s important to create a safe and comfortable work environment. With employees spending a significant portion of their workday staring at screens, it's important to consider blue light exposure and how it can affect eye health. Below, we’ll examine...

Understanding the Pros and Cons of Hard and Soft Contact Lenses

Understanding the Pros and Cons of Hard and Soft Contact Lenses

More patients than ever opt for contact lenses as a discreet and more natural alternative to eyeglasses. However, navigating the different types of contact lenses can feel confusing. We created the following guide to help you compare soft and hard contact lenses....

Evolving Vision Coverage: Exploring New Trends in Eye Care Benefits

Evolving Vision Coverage: Exploring New Trends in Eye Care Benefits

Keeping up with the latest vision coverage trends will help brokers adapt to the changing needs of their target audience. Let's take a closer look at what consumers expect from vision insurance plans in Oklahoma and how plan providers are expanding their offerings....

Choosing the Right Blue Light Glasses: A Buyer’s Guide

Choosing the Right Blue Light Glasses: A Buyer’s Guide

Digital screens are an integral part of the day for most American workers and students, translating into high exposure to blue light. If you've been dealing with headaches, eyestrain, and other symptoms, it's time to look into getting blue-light glasses. Read on to...

Understanding Contact Lenses: How Do They Correct Vision?

Understanding Contact Lenses: How Do They Correct Vision?

Contact lenses are a popular alternative to eyeglasses for those with refractive vision errors. In the following blog post, we'll explore the benefits of wearing contacts, how contact lenses work, and the different types of lenses available. Understanding Contact...

VCD Teacher Scholarship Success Story

VCD Teacher Scholarship Success Story

Students spend as many as seven hours a day in a classroom. This environment is crucial to learning and student well-being. Teachers are using creative solutions to transform their classrooms into welcoming environments that are conducive to academic success, but...

Senior Vision Care: The Importance of Specialized Vision Plans

Senior Vision Care: The Importance of Specialized Vision Plans

Your health needs change with age, including your eye health. For seniors, keeping up with annual eye exams and addressing eye health issues early is crucial. Here is how vision plans can make eye health plans more accessible for seniors and others. Why Seniors Need...

Patient Relationship Management in Optometry

Patient Relationship Management in Optometry

Building strong patient relationships results in better experiences and outcomes for eye health patients. As an optometrist, you can grow your optometry practice by taking a proactive approach to patient relationship management and implementing proven strategies to...

Teacher Resource Guide to Vision Health for Students

Teacher Resource Guide to Vision Health for Students

6 MIN. READ We often associate decreasing vision with aging, but eye health issues are common in school-age children. As an educator, you can make a difference by familiarizing yourself with common symptoms caused by vision problems. You can also connect families to...

Tips for Including Eye Breaks and Visual Exercises in the Classroom

Tips for Including Eye Breaks and Visual Exercises in the Classroom

4 MIN. READ Healthy vision among students is a top priority for teachers and a lofty, commendable goal. This blog explores the ease and benefits of incorporating eye breaks and visual exercises into your classroom routine. Implementing these techniques helps Oklahoma...

Preventing, Treating, and Managing Childhood Myopia

Preventing, Treating, and Managing Childhood Myopia

Childhood myopia, or nearsightedness, is a common eye health condition that makes far-away objects appear blurry to children. Experts believe it affects as many as 20% of students. While symptoms can vary, myopia often causes issues for school-age children with...

5 Ways to Enhance Your Optometric Practice in 2023

5 Ways to Enhance Your Optometric Practice in 2023

Practice growth is a priority for many Oklahoma vision care providers. Although the average provider's income in Oklahoma is close to $57/hour, the regional income lags behind other parts of the country. Staying ahead of the curve and continuously improving your...

Vision Plans Are a Valuable Employee Benefit Solution

Vision Plans Are a Valuable Employee Benefit Solution

As an employer, you may wonder, “Are vision plans worth it?” Yes, vision plans are valuable employee-benefit solutions that can benefit both your business and your employees. We will explain the different types of vision plans, how they can impact your employees, and...

Smart Contact Lenses Are Coming Soon – Here’s How to Get Them

Smart Contact Lenses Are Coming Soon – Here’s How to Get Them

Smart contact lenses are still in the early stages of development, but they hold enormous potential for the future. They can monitor and manage chronic health conditions, provide real-time feedback during athletic training, or even enhance our daily lives with...

Your Employees Will Love You for Offering Vision Screening

Your Employees Will Love You for Offering Vision Screening

An eye exam is a crucial aspect of maintaining good eye health. It involves a series of tests that assess a person's visual acuity, depth perception, color vision, and eye alignment. The benefits of vision exams are numerous, including early detection of eye diseases,...

How Employers Can Help in the Fight Against Vision Loss

How Employers Can Help in the Fight Against Vision Loss

According to the Centers for Disease Control and Prevention, the economic cost of major vision problems is projected to increase to $373 billion by 2050. Vision-related issues are estimated to impact 20 million Americans. This means that the likelihood that your...

Customer Care and Personalized Vision Plan Access

Customer Care and Personalized Vision Plan Access

For individuals and families in Oklahoma and nationwide, eye care health is a significant concern. Brokers play an essential role by helping customers navigate their insurance options and advocating for their best care. Customer care and personalized vision plan...

Why You Should Care About the Optometrist/Eye Doctor Face-Off

Why You Should Care About the Optometrist/Eye Doctor Face-Off

In 2022, California Gov. Gavin Newsom vetoed a measure giving optometrists in the Golden State the legal authority to perform laser eye surgery and some other advanced procedures. It was a victory for ophthalmologists in the ongoing eye doctor or optometrist debate....

Are Blue Light Protection Glasses Worth it?

Are Blue Light Protection Glasses Worth it?

With the advancement of digital devices and the amount of time we now spend in front of them, many people are dealing with eyestrain and fatigue. As a result, blue light protection glasses have become increasingly popular as a way to diminish this stress, and they...

Effective Eye Care for Older Adults Includes These Five Things

Effective Eye Care for Older Adults Includes These Five Things

Since 1900, the percentage of Americans over 65 has almost quadrupled. Yet, only a handful of these individuals live in institutional settings. Therefore, access to quality healthcare, especially eye care, is an issue. That’s especially true since these providers must...

How important are vision care benefits to employees?

How important are vision care benefits to employees?

Eye health is essential to our overall wellness, and employee vision plans are an increasingly popular option for employers. However, do employees understand the unique benefits of these plans and why they’re so vital to our health? Employers should understand what...

What Is Genetic Ophthalmology and What Does It Mean for Eye Health?

What Is Genetic Ophthalmology and What Does It Mean for Eye Health?

Genetic ophthalmology (GO) is an emerging field that could provide more effective treatment for genetic eye diseases such as glaucoma. However, GO also raises some serious concerns that should be addressed as this technology progresses. What is Genetic Ophthalmology?...

Top 5 KPIs to Track When Assessing Plan Performance and Satisfaction

Top 5 KPIs to Track When Assessing Plan Performance and Satisfaction

As a broker, you need to maintain a diverse product portfolio so you can help companies build packages adapted to their needs and budgets. Tracking these 5 key performance indicators when comparing plans will help you better identify the ones that are more likely to...

How to Get Discounts on Frames and Discontinued Lines

How to Get Discounts on Frames and Discontinued Lines

Eyewear and contact lenses are vital to the optometry field. Keeping this in mind, doctors should be aware of the purchase costs of these goods to boost their revenue. Frame reps make commissions on sales, so they’re incentivized to sell as much as possible, but are...

Designing a Modern Optometry Practice

Designing a Modern Optometry Practice

One question that optometrists should consider is, “When patients walk into your optometry office, how do you want them to feel?” Naturally, patients desire comfortable, welcoming, and modern environments, as these characteristics put them at ease. Therefore,...

November 2022: Native American Heritage Month

November 2022: Native American Heritage Month

Native American Heritage Month celebrates a rich culture and educates people about issues unique to the Native American community. It’s an opportunity to draw attention to health issues that disproportionately affect Native Americans. It’s a group that is at higher...

Top 3 Reasons to Work with Smaller Plan Providers

Top 3 Reasons to Work with Smaller Plan Providers

In the healthcare benefits industry, brokers are essential in helping small businesses find plans. Smaller companies might not have the resources or experience to do thorough research into the options available. Fortunately, there are brokers who understand that...

3 Signs It’s Time to Review and Upgrade Your Benefits Package

3 Signs It’s Time to Review and Upgrade Your Benefits Package

A routine inventory of your benefits package can tell you where you may be able to reduce spending and, equally importantly, can also ensure that it continues to meet the needs of employees. That’s why Vision Care Direct of Oklahoma recommends reviewing your benefits...

October 2022: Breast Cancer Awareness Month

October 2022: Breast Cancer Awareness Month

It’s Breast Cancer Awareness Month. You might be wondering about the link with vision health. The truth is that a simple eye exam can sometimes detect early signs of cancer. Breast cancer can result in metastasis. When cancer cells break away from the main tumor, they...

Understanding the Ins and Outs of the Vision Plans You Accept

Understanding the Ins and Outs of the Vision Plans You Accept

For eye doctors in Tulsa OK, as well as other states, a regular review of the plans you’re currently accepting, and their ins and outs, is something you should be doing. By understanding the vision plans you accept, you can better identify how you are paid and the...

Top Strategies for Helping Plan Providers Meet Their Goals

Top Strategies for Helping Plan Providers Meet Their Goals

When trying to reduce healthcare spending, employers who offer employee benefits in the state of Oklahoma, as well as anywhere else, should be aware of one fact: there are options available that don’t increase the costs to employees via high deductibles. As a broker,...

Rethinking How You Offer Value Part 3: Build Digital Connections

Rethinking How You Offer Value Part 3: Build Digital Connections

The pandemic has sped up the digital transformation. Many professionals are embracing the virtual world because they realize connections matter. We've been sharing tips about how to rethink the way you offer value as a broker who offers plans accepted by an...

eGuide: Top 10 Ways Vision Care Direct Makes a Broker’s Job Easier

eGuide: Top 10 Ways Vision Care Direct Makes a Broker’s Job Easier

Top 10 Ways eGuide - Vision Care Direct Makes a Broker’s Job EasierOur eGuide is chocked full of ways Vision Care Direct can simplify working with a vision plan.  When you quote a vision plan certainly you are looking at the price and size of the network, and so is...

Section 125 Compliance Rules: Is Your Vision Plan Audit-Proof?

Section 125 Compliance Rules: Is Your Vision Plan Audit-Proof?

Key takeaways: Compliance requirements keep getting more complex for benefits. HR teams are responding by adopting new processes for reviewing benefits and conducting internal audits. VCD vision plans make internal reviews easier with a transparent structure and great...

Search blog posts