4 Factors Influencing Businesses to Invest in Vision Benefits in 2025

Close-up of an eye with a digital overlay representing vision benefits and eye health.
October 15, 2024
James Ashford

Taking a more targeted approach can help you close more deals as a broker. With 2025 approaching, now is the perfect time to familiarize yourself with the industries most likely to invest in 2025 vision benefits, so you can better serve their needs.

From remote work to turnover, let’s take a closer look at the factors that make businesses more likely to consider vision plans.

The Rise of Remote Work

Since the pandemic, remote work has emerged as a way of cutting overhead costs. It also helps businesses tap into wider talent pools and enhance employee satisfaction.

However, the increase in screen time has led to a decline in eye health for many remote employees. With companies saving over $10,000 a year per remote employee on average, that budget is often reinvested in better benefits, creating a great opportunity for you to introduce enhanced vision plans.

If you haven’t already, now is the time to target remote businesses—especially in finance and business services, where demand for quality benefits is high.

Aging Workforces

An aging workforce is another key factor driving businesses to invest in vision benefits. By understanding this trend, you can offer solutions that meet their unique needs.

Sectors such as manufacturing, real estate, education, utilities, and public administration are all experiencing an aging workforce.

Aging trends can vary from one area to another. For instance, businesses in rural zip codes are more likely to employ older workers.

Keep an eye on geographic trends too. For instance, businesses in states with an aging population, like Maine or New Hampshire, might be more likely to invest in better benefits.

Technology Usage

Increased technology usage is creating opportunities in many industries. Unfortunately, it often results in increased screen time for employees. These businesses are looking for ways to maintain productivity and employee satisfaction—and that’s where brokers can come in with the right vision care solutions.

Technology usage is up in most industries. However, finance, healthcare, and education are experiencing rapid changes, making them key targets for brokers.

Industries With High Turnover

High turnover rates are often a sign that an industry is going through challenges. Retaining employees becomes a priority, and offering competitive benefits packages can be a strategic investment.

Did you know as many as 75% of employees consider vision benefits important? By offering these plans, you can help businesses in high-turnover industries like hospitality, construction, retails, and healthcare reduce churn and boost retention.

Offer Better 2025 Vision Benefits With VCD

Now that you know more about the industries you should target with your broker marketing efforts, it’s time to update your product portfolio.

A flexible and diversified offering puts you in a unique position to recommend vision products that make sense for the needs and budget of each employer.

With Vision Care Direct of Oklahoma, you can provide your clients with flexible, affordable vision plans that meet their unique needs. Learn more today and see how VCD’s solutions can help you grow your business.

Summary

As brokers make plans for 2025, it’s important to understand which industries are likely to invest in better benefits. Our latest blog post explores recent trends to help you target the right businesses.

Not sure where to get started with recommending self-funded plans? Vision Care Direct of Oklahoma is pre-paid plan provider with and extensive of specialists who deliver eye care in Tulsa and nationwide with excellent value for employers and plan recipients.

Find out more about our self-funded plans and other flexible options.

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