Keep Your Optometry Practice Profitable in 2021 With These Tips
2020 made us rethink the way we run optometry practices. We became more patient-oriented, started offering better online services, and found new strategies to adapt and overcome the challenges of an economy at its low point. Now that it’s been a year and things are starting to look up, what should you focus on? There […]
Up-Front Savings Versus Downstream Costs — Which Is Best?
3 MIN. READ When people think about paying for insurance, one of their first questions is often, “How much is this going to cost me?” Most people consider the answer in terms of the monthly payment. However, when your clients ignore the costs they might end up paying down the road when they have a […]
Why Are Glasses So Expensive?
There’s nothing like having vision care insurance and thinking you’re ‘covered’ — only to pay hundreds of dollars every time you need a new pair of prescription eyeglasses. Sound familiar? Why? The truth is, the $100-billion prescription eyeglass industry is one of the biggest near-monopolies. And the industry gets richer and richer by ripping off […]