Building Bridges: How You Can Collaborate With Parents to Promote Children’s Eye Care

Children learn primarily through what they see. As a result, healthy vision is directly linked to academic performance, making eye health an essential area of focus for educators. However, 20/20 vision also requires good eye health habits at home, which means parents need to support healthy vision and student performance. From limiting screen time to […]

Broker Marketing: How Vision Plan Brokers Can Craft an Effective Content Marketing Plan

It’s time to take your brokerage business to the next level with effective content marketing! As you know, developing a strong online presence is key to connecting with buyers seeking vision care plans. Read on for some proven broker marketing tips and engagement tactics that will grow your client base. Define Your Broker Marketing Audience […]

Seeing the Value: Articulating the ROI of Vision Care Plans for Insurance Brokers

Optometrists: Attend the Free Eyes on Glaucoma 2024 Virtual Conference!

Glaucoma is the leading cause of blindness in the U.S. As the population ages, keeping up with the latest research and treatment methods for this degenerative eye health condition is more important than ever. On June 15th, 2024, you’ll get the opportunity to attend Eyes on Glaucoma, one of the best-attended virtual optometry events of […]

Optometry Patient Education: Helping Patients to Navigate Out-of-Pocket Expenses

The CDC estimates that more than 11 million Americans over the age of 12 need vision correction. Cost can be an obstacle to accessing care for many of these patients, and insured patients can still face out-of-pocket expenses. Out-of-pocket medical expenses shouldn’t stand in the way of receiving quality eye health care. Optometry patient education […]

Understanding Vision Plan Policies: Key Factors Impacting Reimbursement

Choosing which vision care insurance plans to accept and filing reimbursement claims are important aspects of your revenue cycle as an optometrist. You’re no stranger to the fact that reimbursement policies can vary from one insurer to another. Their policies often impact your bottom line as well as the treatment options you’re able to offer […]