by James Ashford | Jul 8, 2025 | Broker Blogs, Brokers
Key takeaways: Customers are increasingly seeking patient-centric experiences, and the healthcare industry is adapting. As a broker, you can adapt by picking vision plans that support a patient-first experience and offering a more personalized way to shop for...
by James Ashford | Jul 3, 2025 | Broker Blogs, Brokers
Key takeaways: Vision benefits make employees healthier and more productive. However, many employers don’t understand why they should offer a vision plan as part of a comprehensive employee benefits package. As a broker, you need to educate employers about vision...
by James Ashford | Jun 10, 2025 | Broker Blogs, Brokers
Key Takeaways: A good website helps you get new customers, builds trust, and makes it easy for people to decide to work with you. Sharing useful content online helps people find you, trust what you say, and see you as a pro in your field. Google and Facebook ads can...
by James Ashford | May 30, 2025 | Broker Blogs, Brokers
Key Takeaways: Many don’t realize how crucial preventative eye care is for long-term health. A “Good” health plan might not always cover your vision care needs. While the upfront cost may seem steep, the savings from a vision plan far outweigh the...
by James Ashford | Apr 29, 2025 | Broker Blogs, Brokers
Key Takeaways The off-season is the perfect time to strengthen client relationships and improve retention. Educating clients can increase plan utilization and open doors for upselling. Small improvements to your pitch and materials can yield big results. Building a...
