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Educating Prospects About Myopia Prevention and Management

Educating Prospects About Myopia Prevention and Management

by James Ashford | Sep 10, 2024 | Brokers

With myopia rates projected to reach 58.4% by 2050, understanding how to prevent myopia has never been more crucial. The condition is a refractive error in which distant objects appear blurred while close objects are seen clearly. It is becoming increasingly common,...
Social Media for Optometrists: Tips and Ideas for Creating Engaging Posts

Social Media for Optometrists: Tips and Ideas for Creating Engaging Posts

by James Ashford | Sep 3, 2024 | Vision Care Provider Newsletter

Social media has become a go-to platform for health information. For optometrists, social platforms are an opportunity to establish your practice as a trusted source of information, connect with your audience, and educate the public about eye health. Not sure where to...
Broker Marketing: How Vision Plan Brokers Can Craft an Effective Content Marketing Plan

Broker Marketing: How Vision Plan Brokers Can Craft an Effective Content Marketing Plan

by James Ashford | Jul 2, 2024 | Broker Blogs, Brokers, Vision Plans

It’s time to take your brokerage business to the next level with effective content marketing! As you know, developing a strong online presence is key to connecting with buyers seeking vision care plans. Read on for some proven broker marketing tips and...
Seeing the Value: Articulating the ROI of Vision Care Plans for Insurance Brokers

Seeing the Value: Articulating the ROI of Vision Care Plans for Insurance Brokers

by James Ashford | Jun 27, 2024 | Broker Blogs, Brokers, Vision Plans

Many vision diseases are degenerative, including glaucoma, cataracts, AMD, and even some refractive errors that worsen if left untreated. Because of this, early disease detection is crucial for managing symptoms effectively and improving patient health outcomes. Is...
Optometry Patient Education: Helping Patients to Navigate Out-of-Pocket Expenses

Optometry Patient Education: Helping Patients to Navigate Out-of-Pocket Expenses

by James Ashford | May 21, 2024 | Broker Blogs, Brokers, Cost

The CDC estimates that more than 11 million Americans over the age of 12 need vision correction. Cost can be an obstacle to accessing care for many of these patients, and insured patients can still face out-of-pocket expenses. Out-of-pocket medical expenses shouldn’t...
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