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Digital Marketing Strategies Tailored for Vision Care Plan Brokers
Vision care brokers need to be creative to reach their target audience in today’s crowded market. Finding the right prospects and getting their attention in a way that resonates with their needs is an ever-present quest. This requires balancing the usual methods of marketing for brokers and the changing expectations of an increasingly informed and […]
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The Growing Demand for Blue Light Glasses: An Opportunity for Insurance Brokers
The visible light spectrum includes different wavelengths with varying properties. Blue light, which comprises light with a wavelength of 390 to 500 nanometers, has a high energy level and a short wavelength. Blue light makes up a third of the visible light emitted by the sun. However, the LEDs used in computers, smartphones, and TVs […]
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Evolving Vision Coverage: Exploring New Trends in Eye Care Benefits
Keeping up with the latest vision coverage trends will help brokers adapt to the changing needs of their target audience. Let’s take a closer look at what consumers expect from vision insurance plans in Oklahoma and how plan providers are expanding their offerings. Oklahoma Vision Insurance Plans Increased rates of device usage combined with an […]
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Senior Vision Care: The Importance of Specialized Vision Plans
Your health needs change with age, including your eye health. For seniors, keeping up with annual eye exams and addressing eye health issues early is crucial. Here is how vision plans can make eye health plans more accessible for seniors and others. Why Seniors Need Vision Plans More than a quarter of Americans aged 71 […]
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Customer Care and Personalized Vision Plan Access
For individuals and families in Oklahoma and nationwide, eye care health is a significant concern. Brokers play an essential role by helping customers navigate their insurance options and advocating for their best care. Customer care and personalized vision plan access are essential features to any quality vision care plan. Brokers should keep these features in […]
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FDA Pushes for Stronger LASIK Warnings
Laser-Assisted In Situ Keratomileusis, or LASIK, one of the most widely sought-after vision correction procedures, is now under scrutiny due to the potential for lasting side effects. Therefore, the U.S. Food and Drug Administration (FDA) recently announced that it is pushing for stronger warnings on LASIK procedures so patients can make more informed decisions on […]
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